Search engine optimization (SEO) makes it easier for search engines as well as the people looking for your business to find your website. Considering that over 85% of buyers will visit a company’s website before deciding to contact a representative or visit the store, you could potentially be missing out on an enormous amount of traffic if your website is not showing up high enough in the search engine results pages.
As a critical part of any successful inbound or outbound marketing campaign, a comprehensive SEO strategy will help you extend reach and visibility among qualified customers while simultaneously driving them back to your website.