Price’s Collision Centers has dominated the market for decades using traditional media like radio and television, but realized they needed to follow their customers into the digital space.
Mastodon Media’s CEO first connected with Bobby Price Jr. in 2015. He had grown his chain of collision centers in Tennessee and Kentucky up to 10 locations using traditional media. However radio & television weren’t as effective now and he knew his customers were spending more time on their second screens – smartphones and tablets. Price’s was ready to shift to digital media.
From the start we encouraged him to continue with radio & television, while complementing it with digital media. The first step was rebuilding Price’s website, which had a very low Domain Authority Score. Our team rebuilt his website quickly, and began regular blogging around the subjects collision center customers would likely be searching for. Now the Domain Authority Score is quickly rising.
Our team optimized Price’s social media, channels, and launched new accounts for those the brand didn’t previously have. Using strategic targeting, Price’s Facebook page went from a place that people leave reviews, to a channel that engages thousands of potential customers every single day.