- November 15, 2017
John Howie Restaurants include Seastar Restaurant & Raw Bar, SPORT Restaurant & Bar, John Howie Steak, Beardslee Public House & Brewery, Wildwood Spirits Co. and John Howie Catering. In 2016 they approached the team at Mastodon to develop a social media strategy.
John Howie Restaurants is actually six-brands-in-one. In addition to the 4 award winning restaurants, Howie also owns an award winning micro-distillery. And of course Chef Howie is an brand unto himself.
We began by optimizing all of the social media channels. We knew it was important to build a strategy tied together by Chef Howie’s name, so ChefJohnHowie.com was designed and launched. Blogs were written to help with overall SEO, and one blog post in particular went viral, garnering worldwide attention.
Each brand has it’s own strategy and content calendar, revised and optimized each month for maximum impact. Bonus: This client is delicious!
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As writer and editor, Nabanita (Nita) has worn many hats. She started her career as a magazine journalist – and launched and edited India’s largest-selling weekend magazine (`Brunch’) before moving to the United States in 2007. She has also written travel books (for the award-winning `To Asia With Love’ series) and countless columns and articles for newspapers and magazines in the United Kingdom, United States and Asia. She has been working in digital content marketing for over 10 years now with a relentless curiosity about what drives and motivates people when they’re interacting in the online space.