John Howie Restaurants include Seastar Restaurant & Raw Bar, SPORT Restaurant & Bar, John Howie Steak, Beardslee Public House & Brewery, Wildwood Spirits Co. and John Howie Catering. In 2016 they approached the team at Mastodon to develop a social media strategy.
John Howie Restaurants is actually six-brands-in-one. In addition to the 4 award winning restaurants, Howie also owns an award winning micro-distillery. And of course Chef Howie is an brand unto himself.
We began by optimizing all of the social media channels. We knew it was important to build a strategy tied together by Chef Howie’s name, so ChefJohnHowie.com was designed and launched. Blogs were written to help with overall SEO, and one blog post in particular went viral, garnering worldwide attention.