Imagine you start a new business with a single bakery. The place does so well that within a few years you’re ready to expand and…
Nabanita DuttApril 10, 2019
Personality Tests: Why I Take Them Seriously
I am a big believer in personality tests. I know they are extremely controversial and they’re not all perfect. There…
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The struggle is real. You spend time crafting a fantastic email for your customer database. It's full of value for them. Then almost no one…
Jerry PotterSeptember 26, 2018
Consumers are 71% more likely to make a purchase based on social media referrals. Reviews are part of that "social proof." Let's talk about 3…
Jerry PotterSeptember 19, 2018
Before we discuss the best social networks for collision centers, let's frame why collision marketing is unique: Customers don't know they need you until the…
Jerry PotterSeptember 12, 2018
DRP (Direct Repair Program) is a choice that collision repair shops make after weighing the pros and cons of being in a relationship with insurance…
Alicia EllenSeptember 5, 2018
Collision is different from many industries. Most people don't want or need your services right now, this month or even this year! Technically most people…
Jerry PotterAugust 30, 2018
Rather listen? Click play below. Or scroll down to read. SPOILER ALERT: Stop connecting with everyone. For years I’ve had a hate-hate relationship with LinkedIn.…
Jerry PotterJuly 30, 2018
Going mobile does not end with choosing a responsive web design. 2018 is the year when you have to step up your mobile optimization game,…
Nabanita DuttJuly 7, 2018
