What is SEO?
SEO stands for Search Engine Optimization. It is manipulating content so that it ranks higher in search results. This includes using optimal keywords, improving page load times, link building and lots more nerdy stuff.
What is SEM?
SEM is Search Engine Marketing and applies to marketing in a way that customers will find you in a search engine like Google. It includes SEO and Pay Per Click Advertising like Google AdWords. Wouldn’t it be nice to be on page one when someone is ready to buy?
Does blogging help my SEO?
Blogging definitely helps your SEO. Every time you create a new piece of content it is another opportunity to rank in Google.
What is domain authority?
Domain authority is a website’s ability to rank in a search engine. A page that has been around longer and has more high quality links has a higher domain authority. So USAToday.com is going to have a higher domain authority than that blog about kitty-shaped waffles.