Push notifications are the rockbed on which any app publisher worth a download is building their market engagement strategy. Among scores of apps crowding the digital screens of smartphone users – … Read more about Why You Need To Add Emojis To Your Push Notification Marketing
It’s an article of faith by now that millennials are not big on acquiring `stuff’. Sell products as hard as you can via multiple millennial-friendly channels and you may still find that this young … Read more about Trying To Sell Products To Millennials? Sell Them Experiences Instead!
Over 2 million blog posts are being published on social feeds every single day. No matter what kind of content users want to consume, they are being blanket bombed by more material from within that … Read more about 6 Reasons Why Jamming Social Feeds Is Probably Killing Your Customer Leads
Employee Advocacy: Why Mobilizing Staff To Lead Marketing Campaigns From The Front Is A Damn Good Idea
A few company employees were hanging around the break room at lunch hour when the Marketing Manager buttonholes them. “Hey Stella, Angela, Paulie, Susan and Mr Sugar Tower, will you guys please take … Read more about Employee Advocacy: Why Mobilizing Staff To Lead Marketing Campaigns From The Front Is A Damn Good Idea
Contact Pages are probably the most taken-for-granted element in a website. They exist quietly on the sitemap, rarely causing a ripple, because what optimizing can you do with a few form fields, an … Read more about Are You Losing Business Because Of An Unfriendly Contact Page?
Blogging is hard work. It takes time and lots of perseverance to keep blog content regular and on schedule, and not burn out in the process of trying to sound fresh, informational and engaging when … Read more about Does Blogging Help SEO? Yes! And Brand Building And UX Too!
It seems incredible that As Seen On TV is still believable, buyable and profitable in today’s market. When you think of informercials, you invariably imagine a household from half-a-century ago, when … Read more about 7 Things About `As Seen On TV’ Marketing That You Probably Don’t Know
If customers went and purchased whatever they were asked to, the world would not need professional marketers. Persuading a perfect stranger to buy something is a complex task because as human beings, … Read more about 3 Hypnotic Words That Will Make Your Marketing Content Seem 3 Times More Compelling