It seems incredible that As Seen On TV is still believable, buyable and profitable in today’s market. When you think of informercials, you invariably imagine a household from half-a-century ago, when … Read more about 7 Things About `As Seen On TV’ Marketing That You Probably Don’t Know
If customers went and purchased whatever they were asked to, the world would not need professional marketers. Persuading a perfect stranger to buy something is a complex task because as human beings, … Read more about 3 Hypnotic Words That Will Make Your Marketing Content Seem 3 Times More Compelling
Live Chat: 4 Reasons Why Your Business Needs This Chatty, Friendly Device To Help Customers And Boost Sales
The live chat box function is by no means a new feature but over the last year or so, they have become an indispensable part of the whole customer service ecosystem. And with good reason too. 90% of … Read more about Live Chat: 4 Reasons Why Your Business Needs This Chatty, Friendly Device To Help Customers And Boost Sales
It is true that relationship selling can often take up a disproportionate amount of your time. Because these clients consider themselves to be your friend, they also feel free to make all kinds of … Read more about “But I Thought We Were Friends!” The Challenges Of Relationship Selling
Most of you will agree that pop-ups – or interstitials, as they are stylishly called -- cause a huge disruption in user experience. Especially the ones that, well, pop up as soon as users click onto a … Read more about Pop Goes The Interstitial: What’s Okay, What’s Not, After Google Has Pricked The Pop-Up Bubble
The next big product within your niche of interest may not be coming from a multi-million dollar company. It could well have been thought up at a kitchen table and developed with a small budget – by … Read more about Don’t Have An E-Commerce Website? Open A Marketplace E-Store Then!
Is 2017 really going to sound the death knell for Twitter? The social platform is more or less being written off by media watchers who think there isn’t much life left in the old tweety bird. In spite … Read more about Death Of Twitter: Are We About To Lose The Bird?
No matter how many radio/TV ads, newspaper inserts, direct mail and point-of-purchase campaigns you spend your marketing budget on, the best device to bring customers to an auto collision repair shop … Read more about Marketing Strategies That Actually Work For The Auto Collision Repair Industry